Two Converging Technological Paradigms and Offer Bottom-Line Value To Any Organization

Microservices Journal

Subscribe to Microservices Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Microservices Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Microservices Authors: Charles Araujo, Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski

Related Topics: CEOs in Technology, Virtualization Magazine, Virtualization Expo

Article

VMware CEO Angel Backer of Apture

VMware CEO invests in San Mateo start-up Apture

VMware CEO Paul Maritz and former SGI senior VP Beau Vrolyk are angel investors in the San Mateo, California start-up Apture, where Vrolyk is executive chairman.

They were part of Apture's first venture round worth $4.1 million led by Clearstone Venture Partners.

Apture, which is a way of adding multimedia to web sites, counts the Washington Post, New York Times, BBC and Reuters among its clients.

We asked Beau to explain it. He says, "Apture provides information and media in context. This means that a person who is reading anything from a Twitter tweet to a Washington Post article can see media of all sorts without leaving the page they are reading. The reader enjoys keeping the context of what they're reading, the publisher retains the reader as a customer, the advertiser gets additional opportunities to provide impressions that are in-context and not just random irritations. Everyone wins."

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.